I recently switched from Aweber to ConvertKit for email marketing. Today, I want to tell you all the reasons why.
Like many new coaches, I started my newsletter with a free Mailchimp account. Back then, the free version was as robust as the paid version, it just limited the number of people you could have on your list. So, I stuck with them until my list outgrew the free limit, and then, I switched to Aweber.
I moved over to Aweber and stayed with them for about three years. But, as my list grew and my offers became more diverse, I started to feel limited by the features. I wanted to be able to segment my list in ways that just weren’t possible without massive hacks on the back end. And even with the hacks, it was a bit clunky to use and I was always frustrated by the inefficiency in their system.
So, when I started shifting my business to it’s current iteration, I knew that I wanted to switch to something a bit more sophisticated. I had seen and heard plenty about the robust features of Infusion-soft but those features seemed to come with a hefty price tag and a learning curve the size of Mount Everest. Ontraport and Active Campaign seemed like they could be options, but then, I heard an interview with Nathan Barry, who is the founder of ConvertKit.
I was signed up before the interview was even over!
Since then, I have fallen in love with it! I have recommended ConvertKit to all of my clients and to pretty much anyone who asks. Here are the reasons why:
1. An Easy To Use Interface
When you log in to ConvertKit, everything you need is right there. You don’t have to click through screen after screen to get things done. With the other services, you often have to dig around to figure out how to do things. For example, let’s say that I write a post that includes a “content upgrade.” I can have that up and running in less than 2 minutes, assuming I’ve already created the content. With the other services, we’d be looking at 15 minutes to a half hour.
2. The Automation Features
The automation features of ConvertKit are awesome. You’ll see more of what I mean as this article goes on. For now, though, I’ll just say that ConvertKit makes it super easy to add tags, segments, and ensure the “flow” of your subscribers works in the way that you want it to.
3. No More Paying for Duplicate Subscribers
The price of ConvertKit is already great. Only $29 for up to 1,000 subscribers. But what makes that price really great is that you aren’t paying for duplicates or unsubscribes.
Let’s say that you have more than one opt-in offer and someone is subscribed to a couple of them. In ConvertKit, you pay for them as a single subscriber, assuming that they used the same email address. However, in Mailchimp and Aweber, if one person is on two of your lists, you pay for two subscribers instead of one. As your list and number of opt-in offers grow, this can really start to add up and make a huge difference in what you pay each month.
4. Easily Resend to “Unopens”
In ConvertKit, you can resend your broadcasts to the people who didn’t open it the first time with a single click. I don’t know how it works in Mailchimp, but in Aweber, it was a major hassle and rarely worth the effort to do this. But, with ConvertKit, I just click that single button and see my open rates increase by at least 10%, which makes a big difference in the number of eyes of your messages.
5. Streamlined Funnels and Messaging
I am an inbox zero girl, every single day. I subscribe to a very limited number of newsletters and am very consistent with how I manage my inbox. This means, I have an eagle eye on the types of messages I am sent each day. I can tell you that I feel annoyed when I’m sent autoresponder messages that are marketing a product I have already purchased or being sent a sales email when I just subscribed yesterday.
I know I can’t be the only one and prefer to treat my subscribers and clients the way I’d like to be treated. With ConvertKit, this is very easy to manage through tagging, automation, and segmenting. This creates happier subscribers, more streamlined and focused marketing, and contributes to cleaner inboxes all over the world. 😉
6. See Conversion Rates at a Glance
When I was with Aweber, I had to click through multiple screens to see how an opt-in form was converting and then do it all over again for each form. Which, quite honestly, led me to just not knowing how my forms were working. With ConvertKit, all of my forms are right on my homepage, so I can see at a glance what is working, what isn’t, and make adjustments on the fly.
7. Duplicate Autoresponder Series with One Click
This is a feature I have yet to take advantage of since it’s still pretty new. However, I am super excited about it because I am planning to overhaul my current free course, Ease + Flow, in the coming weeks. So, when I am ready to make those updates, I can just duplicate the series and work on the new one without disrupting the subscribers who are already taking the current version. Even better, once the new version is ready, I can update my existing forms to point to the new course with with a couple of clicks, I won’t have to create all new forms.
With Aweber, it was hours of copy and pasting and creating all new forms to make this happen OR editing an existing series which could create some confusion for subscribers, depending on the types of changes being made. This is super important to me because my client and subscriber experience is one of my top priorities. I want it to be as clear and streamlined as possible for them.
8. Integrations Galore
ConvertKit has a long list of integrations that make selling your products and services super easy. You can have your shopping cart trigger tags, segmenting, subscribing, and unsubscribing. It also integrates with services like LeadPages for ClickFunnels making landing pages even easier.
As an efficiency junkie, this is awesome. With Aweber, it was possible to have these integrations but the process was way more complicated and was often still clunky on the clients end.
9. Single Opt-In OR Confirm on Download
This has to be one of the coolest features. When someone subscribes to your list, you have the option of doing single opt-in, which is great. Or you can set it up so that they double opt-in by downloading your free thing. No sending two or three different emails just to get them your free thing. They click to download your things and, like magic, they have also confirmed.
With less emails being sent, everyone take advantage of your free offer much faster and have a much cleaner inbox. And, your conversion rates will improve dramatically. So awesome, right?
10. The Support Is Stellar
I couldn’t write this whole post without talking about how amazing ConvertKit support is. They get back to me quickly, they speak to me in plain language, rather than techy mumbo jumbo, and they look into issues when the resolution isn’t obvious instead of leaving me high and dry.
They also have a great knowledge-base full of tutorials that walk you through how to implement all of these amazing features. They are constantly adding more features and listening to user feedback. Each time I get an update email from them, I know that something very cool is happening to improve the already fantastic experience. Another super cool thing about them is that they share their actual revenue numbers each month and share how their business is growing – including the the things that aren’t working.
If it isn’t obvious by now, I love ConvertKit. I feel confident that ConvertKit has all of the features I need to grow my business for years to come and I honestly can’t say enough good things about it.